What is the primary purpose of comparison shopping?

The primary purpose of comparison shopping is to compare products and prices in different stores before making a purchase. This process allows consumers to evaluate various options, considering factors such as price, quality, features, and availability. By engaging in comparison shopping, individuals can make more informed decisions, potentially saving money and ensuring they choose the best product that meets their needs.

While finding the highest quality product can be a part of comparison shopping, it is not the sole focus. Evaluating customer reviews provides useful insights, but it does not encompass the entire practice of comparison shopping, which emphasizes the financial aspect as well. Additionally, choosing the first item available goes against the very essence of comparison shopping, as it disregards analysis and evaluation of options to achieve the best value.